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John Boardman

Director, Creative & Innovation · Product Builder · AI-Assisted Development

London, UK · johnabrdmn@gmail.com · linkedin.com/in/jbrdmn · github.com/jbrdmn

Summary

Designer and engineer. I design products, then I build and ship them. Twelve years in digital across sport, entertainment and brand partnerships, from print graphic design through art direction into product. I work with AI-assisted delivery, which is faster and cheaper than a traditional dev team and gets a design in front of real users sooner.

Selected work

Dashboard Product (Core/Config/Skin). Multi-tenant sponsorship measurement platform. I built the Core once, then shipped each client as config plus a re-skin. Live for Amex x Wimbledon 2026, reused for SARU x Vodacom and Animal Friends.

AI Rollout Architecture.Rollout architect for THE·TEAM's Performance and Microsoft account AI programmes: a GPT-then-Copilot-Studio agent programme across nine use cases.

Lenovo Global Kickoff '26. Second-screen app used by 3,900 employees across four time zones, built solo in five weeks and cleared by Lenovo's pen test.

Sunday Money. Founded and built a live fantasy golf platform. 246 players across 9 countries over a full season, 43% came back.

Experience

THE·TEAM (formerly Wasserman)

London

Director, Creative & Innovation · Digital & Data Performance · Apr 2024 – Present

  • Designed, architected and built a multi-tenant dashboard platform (Core/Config/Skin), live for Amex x Wimbledon and reused for SARU and Animal Friends.
  • Rollout architect for the Performance and Microsoft account AI programmes across nine use cases (Power Automate, SharePoint, Microsoft Graph, Power BI).
  • Built the full gamification product offering from scratch, seven mechanic types across British & Irish Lions, F1, TaylorMade, Tottenham and more.
  • Built a production second-screen app for Lenovo's Global Kickoff '26, used by 3,900 employees across four time zones.

CSM Sport & Entertainment

London

Senior Product Designer → Art Director → Creative Designer · Jul 2018 – Apr 2024

  • Led design and development of Fanbuilder as a platform product, moving the team from agency output to product-led delivery.
  • Shipped live gamification mechanics, campaign sites and data-capture tools across the British & Irish Lions, Alpine F1 and Qiddiya.
  • Built Ad360, a mass behavioural-change app, from scratch.

Stack

Claude Code, Anthropic SDK · Next.js, Vite, React, TypeScript, Tailwind · Supabase, PostgreSQL, Edge Functions, RLS · Vercel, PWA · Stripe, Resend, Google Sheets sync · Custom GPTs, Copilot Studio, Power Automate, Microsoft Graph · Figma, Adobe Creative Suite

Education

Bachelor of Communication Design in Graphic Design, Billy Blue College of Design (2011–2014)